The Production Practice

The Production Practice

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Milestone Drift
More Process Won’t Help
Aug 27 • Shawn Ketcherside
Let’s Talk About RACI
Frameworks are great… until they're, you know, not.
Aug 19 • Shawn Ketcherside
No. No is NOT a Complete Sentence
As much as I love the phrase, “No is a complete sentence”.
Aug 11 • Shawn Ketcherside
Iterative Drift Starts With a Reasonable Ask
In my experience, I (usually) don’t see milestones get tanked from one or two huge, absurd, or ridiculous asks.
Aug 4 • Shawn Ketcherside

July 2026

Scope Is a Leadership Practice, Not a Project Management Activity
So, the milestone plan called for “Two new hero abilities”—two new actions or powers the player can use.
Jul 27 • Shawn Ketcherside
How Alignment Drifts Between Status Meetings
Alignment failure, breakdown, whatever you want to call it… Is, I think, borderline inevitable in creative work and fields.
Jul 20 • Shawn Ketcherside
Why Good Feedback Still Fails
And... You Know... What To Do About It
Jul 13 • Shawn Ketcherside
When “Done” Was Never Defined
I suspect we’ve all been there.
Jul 6 • Shawn Ketcherside
Meetings Aren't The Problem...
Meetings Without a Purpose Are.
Jul 1 • Shawn Ketcherside
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